Do you know how you look on Social Media?
In Social Media Terms not engaging with a particular service is a calculated risk.
What isn’t obvious is that the choice is not “do or not do”. The choice is “do I control how we are presented, or do I allow others to do so”.
As a business it’s a wise idea to run a regular search on common search engines and social media sites to see how you are being portrayed, especially if you have decided NOT to generate your own presence on that service.
A good example of how you could end up with an unintentionally negative persona is via Facebook’s new search facility.
This shows “pages” when someone searches your business. Your own page will be top of the list if you have generated one, however the “pages” below are automatically generated from pictures in which your business…
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